About me

I design digital experiences that put people first. My work centers on creating tools that don't just function—they delight.

I design digital experiences that put people first. My work centers on creating tools that don't just function—they delight.

I'm a full-stack product designer who creates digital experiences that put people first. With a background in visual design, art direction, and front-end development, I bridge strategy and execution to build products that genuinely delight.

I lead initiatives and design teams with a focus on removing friction, designing at scale, and ensuring every product serves its users beautifully. Whether shaping AI-first experiences or solving for complexity in enterprise systems, I dig deep to understand real problems and craft solutions that feel intuitive, purposeful, and effortless.

My approach is simple: listen deeply, design thoughtfully, and always measure success by how well a product serves the people using it. I believe the best tools are the ones people choose to use, not just because they have to, but because they want to.

Recently, I’ve been exploring how automation and AI agents can streamline business processes and enhance operational efficiency. It's an area I’m actively learning and experimenting with—finding practical ways to reduce manual work, improve consistency, and create more responsive systems.

Every project starts with understanding the real problems people face. I dig deep to uncover what users truly need, then craft solutions that feel intuitive and effortless. From streamlining complex workflows to pioneering AI-first systems, I focus on removing friction and delivering design that scales without losing its human touch.

My approach is simple: listen deeply, design thoughtfully, and always measure success by how well a product serves the people using it. I believe the best tools are the ones people choose to use, not just because they have to, but because they want to.

Beyond design

Based in Florida, I share life with my husband and a wonderfully chaotic crew of rescue animals who ensure there’s never a dull moment.

Based in Florida, I share life with my husband Michael, and a wonderfully chaotic crew of animals who ensure there’s never a dull moment.

Copyright 2025 by Lana Holston

Copyright 2025 by Lana Holston

Copyright 2025 by Lana Holston